INTRODUCING


 

The Wave Model of Growth


A new visual model of growth using sine waves.


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What is The Wave Model?


A visual model of emotion traveling as a wave over time to help us understand and manage the frequency of our relationships.


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Definition

Relationship Frequency



the number of repeating events in a recurring relationship per unit of time.

 

Funnel, Flywheel, Frequency


The 3 ways to visualize the customer journey for a unified theory of growth.

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Funnel


We started with the funnel to visualize relationship acquisition, conversion and lifecycle stages. 

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Flywheel


The flywheel was next to move from a transactional to relational approach and understand the primary drivers of growth.

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Frequency


The Wave Model will allow us to use sine waves and frequency to plan our communication and tune our relationships.


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The Wave Model gives us a way to see inside the funnel, unwind the flywheel and begin to understand the customer journey in terms of relationship frequencies.


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The 12 Fundamental Relationship Frequencies


 
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