Growth is wavy, learn to surf.
Introducing
The Wave Model of Growth
Learn how to tune in and get on the same wavelength as your customers.
![Image](http://thewavemodel.com/wp-content/uploads/2019/11/The-Wave-Model-Logo-Icon.png)
What is The Wave Model?
A visual model of emotion traveling as a wave over time to help us understand and manage the frequency of our relationships.
![Image](http://thewavemodel.com/wp-content/uploads/2020/02/Frequency-bg-white-on-black.png)
Definition
Relationship Frequency
Funnel, Flywheel, Frequency
The 3 ways to visualize the customer journey for a unified theory of growth.
![Image](http://thewavemodel.com/wp-content/uploads/2019/11/Funnell-Icon-1.png)
Funnel
We started with the funnel to visualize relationship acquisition, conversion and lifecycle stages.
![Image](http://thewavemodel.com/wp-content/uploads/2019/11/Flywheel-Icon-2.png)
Flywheel
The flywheel was next to move from a transactional to relational approach and understand the primary drivers of growth.
![Image](http://thewavemodel.com/wp-content/uploads/2019/11/Frequency-Icon-1.png)
Frequency
The Wave Model will allow us to use sine waves and frequency to plan our communication and tune our relationships.
![Image](http://thewavemodel.com/wp-content/uploads/2019/11/The-Wave-Model-Logo-Icon.png)
The Wave Model gives us a way to see inside the funnel, unwind the flywheel and begin to understand the customer journey in terms of relationship frequencies.
![Image](http://thewavemodel.com/wp-content/uploads/2019/12/Funnel-Flywheel-Frequency-Diagram4-scaled.png)
The 12 Fundamental Relationship Frequencies
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/The-Wave-Model-Logo-Circle-Square.png)