**Growth is wavy, learn to surf.**

Introducing

**The Wave Model** of Growth

Learn how to tune in and get on the same wavelength as your customers.

**What is The Wave Model?**

A visual model of emotion traveling as a wave over time to help us understand and manage the frequency of our relationships.

*Definition*

**Relationship Frequency**

**Funnel, Flywheel, Frequency**

The 3 ways to visualize the customer journey for a unified theory of growth.

**Funnel**

We started with the funnel to visualize relationship acquisition, conversion and lifecycle stages.

**Flywheel**

The flywheel was next to move from a transactional to relational approach and understand the primary drivers of growth.

**Frequency**

The Wave Model will allow us to use sine waves and frequency to plan our communication and tune our relationships.

The Wave Model gives us a way to see inside the funnel, unwind the flywheel and begin to understand the customer journey in terms of relationship frequencies.

**The 12 Fundamental Relationship Frequencies**