The Wave Model of Growth
A new visual model of growth using sine waves.
What is The Wave Model?
A visual model of emotion traveling as a wave over time to help us understand and manage the frequency of our relationships.
Funnel, Flywheel, Frequency
The 3 ways to visualize the customer journey for a unified theory of growth.
We started with the funnel to visualize relationship acquisition, conversion and lifecycle stages.
The flywheel was next to move from a transactional to relational approach and understand the primary drivers of growth.
The Wave Model will allow us to use sine waves and frequency to plan our communication and tune our relationships.
The Wave Model gives us a way to see inside the funnel, unwind the flywheel and begin to understand the customer journey in terms of relationship frequencies.
The 12 Fundamental Relationship Frequencies