Growth is wavy, learn to surf.
Introducing
The Wave Model of Growth
Learn how to tune in and get on the same wavelength as your customers.
What is The Wave Model?
A visual model of emotion traveling as a wave over time to help us understand and manage the frequency of our relationships.
Definition
Relationship Frequency
Funnel, Flywheel, Frequency
The 3 ways to visualize the customer journey for a unified theory of growth.
Funnel
We started with the funnel to visualize relationship acquisition, conversion and lifecycle stages.
Flywheel
The flywheel was next to move from a transactional to relational approach and understand the primary drivers of growth.
Frequency
The Wave Model will allow us to use sine waves and frequency to plan our communication and tune our relationships.
The Wave Model gives us a way to see inside the funnel, unwind the flywheel and begin to understand the customer journey in terms of relationship frequencies.
The 12 Fundamental Relationship Frequencies
