The 1x
Frequency
Relationship Cycles 1
Thresholds of Emotion 2
Emotional Amplitude 9.0
Emotional Hertz 180
Relationship Wavelength 18 Months
Relationship Half-Life 9 Months
Color Red
Musical Note F#
Shape Triangle
The 1x relationship frequency has a
wavelength of 18-months.
That means you should spend 9-months acquiring and 9-months retaining the relationship.
Relationship Acquisition
You’ll want to give to the relationship for
6-months or reach a high enough level of emotion before going for the ask.
There will be a 6-month window of openness to ask from the relationship.
Followed by a 3-month decline in emotion.
Relationship Management
Then a 6-month window of churn where the relationship could fade.
To retain the relationship you’ll want to manage the downward swing by beginning another cycle of giving for 6-months.
