![Image](http://thewavemodel.com/wp-content/uploads/2019/11/Artboard-4@2x.png)
The 2x
Frequency
Relationship Cycles 2
Thresholds of Emotion 4
Emotional Amplitude 4.5
Emotional Hertz 360
Relationship Wavelength 9 Months
Relationship Half-Life 4.5 Months
Color Red-Orange
Musical Note F#
Shape Circle/Square
![Image](http://thewavemodel.com/wp-content/uploads/2020/10/Artboard-3@2x.png)
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-13@2x.png)
The 2x relationship frequency has a
wavelength of 9-months.
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-12@2x.png)
That means you should spend 4.5-months acquiring and 4.5-months retaining the relationship.
Relationship Acquisition
![Image](http://thewavemodel.com/wp-content/uploads/2020/10/The-Wave-Model-Version-1.0.007.jpg)
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-9@2x.png)
You’ll want to give to the relationship for
3.6-months or reach a high enough level of emotion before going for the ask.
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-10@2x.png)
There will be a 3.6-month window of openness to ask from the relationship.
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-11@2x.png)
Followed by a 1.3-month decline in emotion.
Relationship Management
![Image](http://thewavemodel.com/wp-content/uploads/2020/10/The-Wave-Model-Version-1.0.008.jpg)
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-7@2x.png)
Then a 3.6-month window of churn where the relationship could fade.
![Image](http://thewavemodel.com/wp-content/uploads/2021/10/Artboard-8@2x.png)
To retain the relationship you’ll want to manage the downward swing by beginning another cycle of giving for 3.6-months.