The 2.5x
Frequency

Relationship Cycles 3

Thresholds of Emotion 6

Emotional Amplitude 3.0

Emotional Hertz 540

Relationship Wavelength 6 Months

Relationship Half-Life 3 Months

Color Orange

Musical Note C#

Shape Pentagon

The 2.5x relationship frequency has a
wavelength of 6-months.

That means you should spend 3-months acquiring and 3-months retaining the relationship.

Relationship Acquisition

You’ll want to give to the relationship for
2-months or reach a high enough level of emotion before going for the ask.

There will be a 2-month window of openness to ask from the relationship.

Followed by a 1-month decline in emotion.

Relationship Management

Then a 2-month window of churn where the relationship could fade.

To retain the relationship you’ll want to manage the downward swing by beginning another cycle of giving for 2-months.