Seth Godin’s blog and newsletter are so good.
I liked this recent one so much I decided to do a post about it.
Jargon vs Lingo
“Jargon is intentionally off-putting, and lingo reminds us how connected we are.
They might look similar, but the intent is what matters.
Jargon is a place to hide, a chance to show off, a way to disconnect.
Lingo, on the other hand, allows us to feel included.”