Transactional vs Relational

The slowest and most expensive way to grow is with a transactional strategy. 

When you acquire a customer they only buy from you one time. Usually because it was convenient or cheap.   

The fastest and least expensive way to grow is with a relational strategy.

When you acquire a customer they buy from you more than once. Because the experience you created formed a relationship.

A good example here is getting a haircut. 

When you go to a quick service chain brand the experience is quick, cheap and they’re everywhere to make it convenient.

Or you can go to a barber shop that offers you a beer, a better haircut and creates an experience that builds relationships. 

Relational > Transactional